The first thing you should do when developing an email marketing campaign is to determine the specific purpose of the campaign. Not only will a defined purpose help you align the campaign with your business goals, but it will also help focus your message. [...]
"Digital Marketing" is one of those terms with which we all have a feeling that we know what it means, but when it comes to nailing it down we somehow get stuck. In the end, it is not clear which types of digital marketing we are talking about. So instead of going for something soft like "it is related to internet marketing" or "a summarizing term for all online marketing activities" lets put it simply: [...]
Many small businesses make the mistake of overlooking branding efforts because they think of themselves as a business and not a brand. Brands, they think, are the big fish in the pond with huge budgets and national recognition. Resigned to their supposed small-fish status, small businesses do little more than come up with a fun logo and some flashy business cards.
But branding is important for businesses of all sizes because it increases their value, gives employees direction and motivation, and makes acquiring new customers easier. [...]
To ensure success in the new year, most small businesses don’t realize that the process begins long before January 1. Instead, a lot of work goes into setting your business up for a running start when the clock strikes 12. Don’t wait; start now with this list of 10 New Year Tips For Your Small Business. [...]
If you want your website to be a useful tool for engaging with your customers, it's important to keep it updated. Trends in technology, web design, and SEO all require you to make changes on a regular basis. Your industry is probably evolving as well, so you want to keep your content relevant to your customers' needs. Here are some tips to make sure your website is up-to-date. [...]
A business blog is one of the most cost-effective and easiest ways to promote your business. Done right, it can drive traffic to your website, increase your sales, establish you as an authority in your industry and also help you to reach new markets. Unfortunately, many small businesses are yet to wake up to the benefits of this tool. Valid reasons range from lack of time for writing the blog posts to a lack of ideas for quality posts. Here are my top tips for writing and building a successful business blog. [...]
If you're a business owner, consultant, or freelancer, you've undoubtedly been through the struggle of trying to grow your business without breaking the bank. In fact, chances are, the desire to acquire more clients, sell higher value services, or ship more products will consistently be part of your business plan. And it should be! [...]
If you have your own business, it’s important to promote your brand in order to attract new clients. Focus on a few simple strategies to help you get the word out there about your company. [...]
There are so many benefits to having professional photos of your organization and the products you offer.
Here are just five of the numerous reasons that every business should invest in high quality professional photography. [...]
There was once a time that attaching a picture of one's products or services was enough to entice buyers. While images can most certainly enhance your business and communicate with a consumer, videos have a much further reaching effect on today's media driven culture Video marketing techniques are flooding today's social media outlets and websites [...]
Running a Business?
Here is some important information you have to include in your portfolio [...]
At first glance, marketing and advertising seem to be different terms to describe the same thing -- getting a product or service sold. In actual fact, although they both contribute to the same end objective, they are distinct from each other and each has its own process. Understanding the difference between marketing and advertising [...]
You may not have wads of cash to spend on marketing in the early stages of your startup, but that doesn't mean that there aren't effective ways to get your brand out there. Before the Internet, small businesses only had a few ways to market their products cheaply, through methods like printing out fliers or sponsoring [...]